Bespoke GenAI drives strategic tech investments.

The challenge

A blue-chip communications consultancy faced both pressure and opportunity from generative AI. Clients were asking which AI tools the consultancy was using in delivery. Internally, leaders saw both productivity upside and a risk of brand quality slipping if AI usage was uncontrolled.

• Senior client expectation of AI-native delivery on every engagement.
• Quality bar set by the consultancy's brand and senior partners.
• Risk of inconsistent AI usage across delivery teams without an orchestrated approach.
• Need for a single, governed AI platform rather than scattered point tools.

Our approach

The engagement ran end-to-end through the AI Factory operating model. Discovery surfaced the highest-EBIT-impact use cases. Build delivered a bespoke GenAI capability tuned to the consultancy's brand voice and methodology. Adoption embedded the capability inside delivery teams with senior partner sponsorship.

Senior consultants from Panamoure ran the design and the quality gate. Agentic engineering accelerated the build. The change programme was tightly coupled to the delivery so that adoption tracked ahead of the productivity ramp.

What we delivered

A bespoke GenAI platform live inside the consultancy, with measurable adoption and a continuous improvement programme behind it.

• Bespoke GenAI capability deployed across delivery and operations teams.
• Brand-tuned models with senior human review on outputs going to clients.
• Adoption tracked at the team level, with managers enabled on AI-aware workflows.
• Continuous improvement programme keeping the platform current as new model capabilities ship.